How To Increase Pinterest Engagement By 150%

Pinterest-engagement-strategies

Are you still not using Pinterest, and only relying on facebook and instagram for marketing.

Then you are losing a lot.

Pinterest has a total of 335+ million monthly active users and is still increasing.

A case study has also shown that pinterest engagement rates are much more than any other platform such as facebook and twitter.

Not only that, pinterest also generates much more sales transformation than any other network.

So you can't afford to keep your business away from pinterest.

It has been stated that there are  more than 200 billion pins on pinterest.

So as a beginner you may face a lot of issues in getting your first 1000 pinterest followers and getting considerable engagements.

This cheat sheet will help you to learn about several pinterest strategies which you could use to increase your followers and reach.

Set Up Your Pinterest Business Account

Setting up a business account on pinterest is very easy and the added benefit is that it's free.

There are many perks of having a business account on pinterest which are listed below:
  • Business account on pinterest allows you to add a business name to your profile rather than a personal name.
  • It also makes seem your profile professional and add CTA button to your pins and increase engagement rates.
  • Pinterest analytics are one of the best tool provided by pinterest, about which we would study later on.
  • You can also create rich pins which provide 80% more better results than a simple pin.

Rich Pins

Rich pins are subsequent pins with much more added SEO functionality features in it.

According to pinterest, there are four types of pin categories classified as app, recipe, product and article.

Each pin category has different CTA buttons such as for article, your pins get a brief description onto it with author name and favicon of your linked blog.

In my experience, I manually have found that pinterest rich pins generate 80% more leads.

You can learn more about rich pins here.

 Creating Popular Pins

Pinterest has recently developed more as a search engine than as a social platform like facebook and instagram..

Moreover, pinterest pins have long lasting life than that in case of facebook.

If you add a pin today, it could also appear in search even after a year.

So, creating most beatiful and engaging pins is a must prefix to stand out from the crowd.

For ranking your pins in the top, you should spend some time in keyword research.

You should find keywords with high search traffic and less competition. 

After completing your research you should add those keywords in your pin title, description and image file name.

Bonus Tip- The images with written keywords on pins have much more engagement rates and reach.

Optimize Your Pins For More Repins

Before posting your images as pins, you should optimize your images by image size, quality and many more.

You should post images with titles written on it and the preferred pinterest pin size is 736×1102 pixels.

Find Images That Works

Before organising your new pinterest profile, you should keep in mind that it should have atleast 4 boards with 20 pins each.

But, as an individual it will be impossible for you to create such a number of pins and schedule them.

Here's the time to share a secret with you all.

Pinterest allows you to repin other people's posts and increase your pinterest monthly viewers.

By repinning other's posts you can also find out which images and pin ideas work and which doesn't, so you could save your time and post accordingly.

You can aslo join the group boards related to your niche so that you can reach out to a large user base.

Here's the list of group boards which you can join.

Use Infographics

Infographics could be a great way to develop your pinterest engagement and provides the users with new ideas, hence increasing repining and increase traffic to your website.

No doubt, infographics are difficult to make and are time consuming but they are not only useful for pinterest, you can also use it for getting backlinks to your blog.

 Choose Best Time To Post Your Pins

According to a study, the best times to post on pinterest is between 2 and 4pm EST and 8pm and 1am EST.

However, for every individual the time to post could be different.

So you should analyze your results posting your content different times and choose the best results.

Post Frequently

A case study by Pinterest has itself shown that posting frquently increases the engagement rate by 200%.

But why this is?

Earlier I have told you of Pinterest more as a search engine, and search engines love new content.

This makes your pins appear at the top in the search results.

Now, how many pins should you post?

However, in my view you should post a minimum of 5-20 posts everyday and the maximum number is about 40 pins per day.

Otherwise, your pins would be less effective as it would appear like something spam.

Share Pins Directly To Your Newsletter

If you have worked hard to make list of your blog or website followers, so why not you are leveraging it to increase your pinterest reach.

So, don't feel shy to share your pins and boards in your newsletter.

You can share some of your best pins to subscribers and provide a direct link to your profiles.

I myself has used it and got outstanding results.

Engage With Your Audience And Gaining Followers

Engaging with your audience is a must have in any social platform.

As we know more engagement=more reach=more success.

So, you should spend time crawling your followers posts and engaging with it in the form of repinning their content, commenting on their pins and liking it.

But what benefits you would get from it?

Making relations with top influencers alone could increase your blog productivity by over 300%.

For instance, if you provide value to others, almost all of them would return back to you.

However if you are able to connect with 10 influencers with 1000 followers each, your posts could get reach of upto 10,000 people.

Followers Secret 

Getting more followers means getting more engagemnets.

But, in pinterest it sometimes becomes more difficult to get new followers.

But, here's a secret!

You have to only follow some simple tips and I gauranteee that your follow rate would increase by over 90%.

But firstly you need to know about users with whom you want to engage.

So you should find out that what most of the people think when making a decision about following a person or not.

If you are not able to make a survey out, I have made a specific poll which gave me following results-

So, when deciding about following on pinterest, a user takes following results into action-
  • Number of followers
  • Number of pins
  • Number of boards
  • And there are many more reasons behind it which you can see in graph.
Increase-pinterest-followers
                                 Source

So you should have atleast 5 boards with 15-20 pins each to gain more followers and audience to your profile.

Spend Time Engaging With Your Followers

Social media engagement is a two way process.

So you should also expend some time liking, commenting and repinning your followers pins so that you could build a tribe out.

Engage With Popular Boards

You should follow and regularly engage with some of the popular boards of your niche to learn reason behind their success i.e their pinning strategies, visuals and more.

Not only that you can also get your brand awareness from these boards by regularly commenting and engaging with their pins, as your brand name would be seen by large numbers of people.

Once you get out some brand awareness on that, now is the perfect time to ask for collaborating in the board from the creators.

Now, they would eventually have no reason to avoid making you a collaborator in the board.

And you will get such a huge audience for your pins to be seen.

Note- Don't start spamming the group once you become a collaborator, otherwise you would be kicked out from the group without any notice.

Add Pinterest Buttons To Your Blog

You can also use pinterest pin and follow buttons to your blog to increase your blog as well as pinterest engagement.

Moreover, it will also make your website look more attractive and professional.

You can embed pinterest buttons to your website by widely two methods i.e pinterest follow button and pinterest share button.

Check out how I use my pinterest buttons to increase engagement.

Pinterest-follow-buttons

Put Your Best Boards On Top

You can also reorder your boards according to your results and achievements.

Once you have set up your profile, you will come to know about which of your boards are getting more engagements and which are not.

So, you can accordingly reorder your boards so that your profile looks more engaging and professional.

You can do it by changing board settings to custom in account settings and then dragging them accordingly.

Make A Board Only For Blog Posts

As we know, pinterest is most liked platform as you can also leverage other's pins to get engagements with your profile.

But you should also have your own unique content.

And if you are struggling to get engagements with your own content, making a board out of your blog posts only could help a lot.

Here's one more benefit. You would not need to spend time making new content as you will need to save it to your board.

Track Your Success Using Pinterest Analytics

Pinterest analytics is one of best features of pinterest business account.

Moreover, their analytics not only provide an overview but you can achieve detailed note of specific pins and make your strategies accordingly.

This feature allows you to see the following:
  • Which boards and pins from your profile people like the most.
  • The device from which they are hovering your profile(mobile, desktop or tablet).
  • Pins which are liked and saved by users.
  • Your audience insights.
Pinterest-website-analytics

But, what's the benefit behind it.

This will help you in finding that what work's and what doesn't so that you does not waste time in unproductive work and succeed in your results.


But, you will need to verify your website first.

You can verify your website by adding a meta tag provided by pinterest in your website's html.

Need to know more about how to verify your website, check it out here.

There's also many other benefits of verifying your website.

It gives your profile a loyal and legit outlook with a tick right behind your website name, just like in the image.

Verify-your-website-for-pinterest

It helps your brand grow it's reach and build trust, making your business perform outstanding.

Conclusion

So, pinterest is very helpful social media marketing tool if used correctly.

Let's get a complete sketch of how you can grow your pinterest reach using above pinterest marketing methods.

Firstly you should create a pinterest business profile which is must for making your brand.

You can also use rich pins to showcase your brand and save tims while posting.

You should create pins with popular topics and bright and high quality images together with using infographics and high resolution images.

Optimise your pins by adding metatags, pin titles and description with popular seo keywords, so that it could rank on pinterest.

At last, you should engage with your audience and build influencer relationships so that you could get the most benefit out from your pinterest.

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